Royalrent Marbella

Privacy Policy

Last updated: May 2026

At Royalrent Marbella, we respect the privacy of our users and customers. This Privacy Policy explains how we collect, use, store and protect personal data processed through the website https://rentalcarmarbella.es, as well as through contact forms, reservation requests, booking processes, email communications and digital tools related to our vehicle rental services.

1. Data Controller

If a legal company entity, VAT number, registered office or other official legal details are added in the future, this policy will be updated accordingly to reflect the complete information of the data controller.

2. Personal Data We May Process

We may process data provided directly by the user or generated during the use of the website and booking process, including:

• Full name.
• Billing address.
• Email address and telephone number.
• Reservation-related data such as selected vehicle, rental dates, schedules, pick-up and return locations, customer notes and applicable conditions.
• Payment-related information and transaction status processed through WooCommerce and the available payment providers.
• Technical data such as IP address, browser, device, operating system, visited pages and technical logs necessary for security, functionality and abuse prevention.
• Information necessary for rental contract management, identity verification, driving licence validation, security deposit handling, vehicle delivery, incidents, damages, claims or compliance with applicable legal obligations.

3. Purposes of Data Processing

Personal data may be processed for the following purposes:

• Managing information requests and contact enquiries.
• Processing vehicle reservations, availability, pricing, deposits, confirmations and related communications.
• Managing purchases or reservations through WooCommerce.
• Issuing confirmations, operational communications, invoices, receipts and service information.
• Organising vehicle delivery, collection and return.
• Managing payments, deposits, cancellations, incidents, damages, complaints and customer support.
• Complying with legal, tax, accounting, administrative and security obligations applicable to vehicle rental services.
• Improving website security and preventing fraud, abuse, spam or misuse.
• Analysing website performance, improving user experience, measuring campaigns, optimising SEO and generating statistics through tools such as Google Search Console, Google Analytics, Google Tag Manager or similar tools, always in accordance with applicable regulations and consent settings.

4. Legal Basis for Processing

Depending on the case, personal data processing is based on:

• Performance of a contract or pre-contractual measures: to manage enquiries, reservations, rentals, deliveries and returns.
• Compliance with legal obligations: including tax, accounting, invoicing, administrative and vehicle rental obligations.
• Legitimate interest: for website security, fraud prevention, customer service, internal management and legal defence.
• Consent: for non-essential cookies, analytics, advertising, marketing communications and other purposes requiring prior authorisation.

5. WooCommerce, Reservations and Payments

This website uses WordPress, WooCommerce and reservation tools to manage vehicle availability, cart functionality, booking confirmation and payment processing. During this process, billing details, contact information, reservation details, amounts, deposits, payment methods and order status may be processed.

When external payment providers such as WooPayments, Stripe, PayPal or equivalent services are used, the data required to process the transaction may be handled directly by those providers according to their own privacy policies and terms. Royalrent Marbella does not store full credit card details on this website.

6. Cookies and Similar Technologies

This website may use necessary technical cookies, analytics cookies, preference cookies, measurement cookies and, where applicable, advertising or third-party cookies. Some cookies are essential for features such as the cart, sessions, security, preferences, forms or booking process.

We may also use Google tools or other providers for analytics, SEO, traffic measurement, campaign performance, tag management, statistics and user experience improvement. Non-essential cookies will only be used where there is a valid legal basis, usually user consent provided through the cookie banner or consent management system.

Detailed information is available in our Cookie Policy, where the types of cookies used, their purpose, duration, provider and consent management options are explained.

7. Comments, Forms and Communications

If the website allows comments, forms or information requests, we may process the data entered by users as well as technical information such as IP address, browser details and information necessary for security or spam prevention. Where anti-spam services, form validation or security tools are used, certain technical data may also be processed by those providers.

Email communications may be used to respond to enquiries, confirm reservations, provide operational information and manage requests related to our services.

8. Embedded Content and External Links

This website may include embedded third-party content such as maps, videos, images, payment systems, analytics tools, social media features or other external resources. Embedded content behaves as if the user visited the third-party website directly, which may collect data, use cookies or apply its own tracking technologies.

9. Recipients and Data Processors

Personal data may be shared with or processed by service providers necessary for delivering our services, including:

• Hosting providers and technical service providers.
• WordPress, WooCommerce and plugins necessary for bookings, payments, security and technical functionality.
• Email and communication providers.
• Payment providers and financial institutions where necessary.
• Accountants, advisers, insurers, authorities or public entities when legally required.
• Analytics, SEO, security, measurement or digital marketing tools in accordance with applicable regulations.

10. International Data Transfers

Certain technology, analytics, marketing, payment or infrastructure providers may be located outside the European Economic Area or process data from third countries. In such cases, appropriate safeguards required by applicable regulations will be implemented, such as adequacy decisions, standard contractual clauses or other legally recognised mechanisms.

11. Data Retention

Personal data will be retained for as long as necessary to fulfil the purposes for which it was collected and subsequently for the periods required by legal, tax, accounting, contractual or claim defence obligations.

Data related to reservations, invoicing, payments, rental agreements, incidents, deposits, damages or claims may be retained for the legally applicable periods.

12. User Rights

Users may exercise their rights of access, rectification, erasure, objection, restriction of processing, data portability and withdrawal of consent where applicable.

To exercise these rights, you may send a request to: servicio@rentalcarmarbella.es. We may request additional information to verify your identity before processing the request.

If you believe that the processing of your personal data does not comply with applicable regulations, you may file a complaint with the Spanish Data Protection Agency.

13. Information Security

We implement reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure. However, no digital system can guarantee absolute security.

14. Minors

Our vehicle rental services are intended for adults with legal capacity to enter into contracts. We do not intentionally collect personal data from minors for vehicle rental purposes.

15. Changes to this Policy

Royalrent Marbella may update this Privacy Policy to adapt it to legal, technical, operational or service-related changes. The current version will always be available on this page.