Royalrent Marbella
Cookie Policy
Last updated: May 2026
At Royalrent Marbella, we use cookies and similar technologies to ensure the proper functioning of our website, manage vehicle reservations, improve the user experience, analyse website performance and, where applicable, measure campaigns or digital marketing activities.
This Cookie Policy explains what cookies are, which types of cookies we may use, the purposes for which they are used and how you can manage or withdraw your consent.
1. Website owner
Trading name: Royalrent Marbella
Website: https://rentalcarmarbella.es
Business activity: Vehicle rental services in Marbella and the Costa del Sol
2. What are cookies?
Cookies are small files that are downloaded to the user’s device when visiting a website. They allow information about browsing behaviour, preferences, session data, cart contents, devices or interactions with the website to be stored or retrieved.
Some cookies are necessary for the website to function properly. Other cookies, such as analytics, advertising or measurement cookies, will only be used when there is a valid legal basis, usually the user’s consent.
3. Types of cookies we may use
3.1 Technical or necessary cookies
These cookies are necessary for the basic operation of the website and do not require prior consent. They enable functions such as secure browsing, session management, cart functionality, booking processes, forms, security, language preferences, basic settings or fraud prevention.
- WordPress session cookies.
- WooCommerce cookies related to cart, checkout, orders and bookings.
- Cookies necessary for security, page loading and technical functionality.
3.2 Preference or personalisation cookies
These cookies allow certain user preferences to be remembered, such as language settings, display configurations or browsing preferences. Depending on their specific purpose, they may require consent.
3.3 Analytics or measurement cookies
These cookies help us understand how the website is used, which pages receive the most visits, which navigation paths users follow and how we can improve the browsing experience. These cookies may be first-party or third-party cookies and will be activated according to the applicable consent settings.
We may use tools such as Google Analytics, Google Search Console, Google Tag Manager or similar solutions for analytics, SEO, performance monitoring, traffic measurement and website improvement.
3.4 Advertising or marketing cookies
These cookies may be used to measure campaigns, create audiences, improve advertisements or display more relevant content. They will only be activated when the user has given consent, unless another applicable legal basis exists.
3.5 Third-party cookies
Some third-party services integrated into the website may install their own cookies, such as analytics providers, maps, videos, security tools, payment systems, social media services, SEO tools, booking systems or marketing services. These third parties may process data in accordance with their own privacy and cookie policies.
4. Cookies used on this website
The exact list of cookies may vary depending on the technical configuration of the website, active plugins, booking systems, WooCommerce settings, payment methods, analytics tools and the user’s consent preferences.
| Type | Purpose | Provider | Consent |
|---|---|---|---|
| Necessary technical cookies | Website functionality, session handling, cart, checkout, bookings and security. | WordPress / WooCommerce / Hosting / Technical plugins | Not required |
| Preferences | Remember browsing or configuration preferences. | Website / Plugins | Depending on configuration |
| Analytics | Traffic measurement, statistics, performance improvement and user experience optimisation. | Google Analytics / Google Search Console / Google Tag Manager or others | Required where applicable |
| Marketing | Campaign measurement, advertising, audiences and remarketing. | Google Ads, Meta or other providers if activated | Required |
| Integrated third parties | Maps, videos, payments, forms, security or external content. | External providers depending on active services | Depending on purpose |
5. WooCommerce and booking cookies
Our website uses WooCommerce and booking tools to enable vehicle selection, dates, times, availability, cart functionality and reservation completion. These functions may require technical cookies to remember cart contents, temporary session data, booking status and checkout processes.
Without these technical cookies, some essential booking functions may not operate correctly.
6. Google tools, SEO and measurement
We may use Google tools or other providers to improve website visibility, analyse traffic, measure performance, optimise SEO and evaluate campaigns. These tools may include Google Search Console, Google Analytics, Google Tag Manager, Google Ads or similar services.
Non-essential cookies or tracking technologies will only be activated in accordance with applicable regulations and the user’s consent settings.
7. Consent management
When accessing our website, users may accept, reject or configure the use of non-essential cookies through the cookie banner or settings panel, when available.
Users may withdraw or modify their consent at any time via the cookie settings panel, if available, or by deleting cookies through their browser settings.
Important: rejecting non-essential cookies will not generally prevent access to the website, although some analytics, personalisation or marketing functions may become limited.
8. How to delete or block cookies through your browser
Users may allow, block or delete cookies installed on their device through the settings of the browser they use. Each browser provides its own instructions for managing cookies.
- Google Chrome: privacy and security settings.
- Mozilla Firefox: privacy and tracking protection settings.
- Safari: privacy preferences.
- Microsoft Edge: cookies and site permissions.
Please note that blocking technical cookies may affect the functionality of the website, especially the cart, bookings, forms or checkout process.
9. Updates to this policy
Royalrent Marbella may update this Cookie Policy whenever changes occur in applicable regulations, tools used, technical providers or website configuration.
We recommend reviewing this page regularly to stay informed about the current use of cookies and similar technologies.
10. Contact
For any questions related to this Cookie Policy or the processing of personal data, you may contact us at: servicio@rentalcarmarbella.es.
This policy should be complemented by a cookie consent system that allows users to accept, reject and configure non-essential cookies before they are installed.